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Monday, April 1, 2013

Taking Weight Off The World!!

Since launching in 2009, the Body By VI Challenge has enjoyed remarkable growth for a simple reason- it WORKS! With more than 500 million shakes served and over $47 million in free products, prizes and vacations, Challengers are changing their lives in 90 days with the world's #1 90-Day Challenge platform for weight loss and fitness results.

Nearly 1.5 million new people joined The Challenge in 2012 and the momentum continues in 2013 as more and more people take on The NEW Body By Vi Challenge in record numbers. ViSalus, the #1 engaged community in the industry, saw triple the engagement with the launch of The NEW Challenge.

It began in December 2012 when 43,000 people set a New Year's Health Resolution with The Challenge. Next, 418 Resolution Rally parties were thrown in one day to celebrate the launch of The NEW Challenge video in the first week alone. It's definitely working. Challengers are reaping the rewards and discovering all they can gain from losing weight.

ViSalus is passionate about Taking Weight off the World. That's why the company is leading the charge to counter the global obesity epidemic and nutrition deficits with the one-two punch of the Body By Vi Challenge and Vi-Shape Nutritional Shake Mix. ViSalus knows that whether you're male or female, young or old, healthy or trying to get there, a fitness buff or an extreme sports athlete, building a solid, sustaining nutritional foundation is key for your health, vitality and longevity-so you can achieve your personal victories.

Those personal victories are even sweeter this year with the launch of Project 10.

"To be able to potentially win $1,000 just for losing 10 lbs. is a powerful and profound shift, and in addition to Project 10 there is the Project 10/kids program which provides a months worth of shake meals to children in need when a challenger loses their first 10 pounds." Says Blake Mallen, ViSalus Co-Founder and Chief Marketing Officer. "We know that every victory has meaning, and we want to make sure we make anybody with a result on The Challenge Feel like a hero."

Challengers are loving it. Over 4,000 Project 10 videos were submitted in the first three weeks alone, and over 600 "I LOST IT" videos were uploaded. Project 10 experience, "This is an awesome way to kick off my 90-Day Challenge. Now I am even more motivated!"

Mallen is pumped, too. "We get to wake up every day and help people achieve the kinds of goals they never thought possible."

 

Source: Vi-Life Magazine


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